ROI, returns on investment are key to any venture we undertake. We dislike non calculated investments, and evaluate all marketing against the overall value delivered to a business.
Before we take on any tasks, we like to understand the business. The industry, finances, cash flows, inflows vs outflows, what’s a good investment, the product mix, gross margins and other ratios before we advise any marketing investments.
Were also consumer obsessed, we want to know who your customers are, their habits and attitudes, age, location, preferences.
Data ‘Geek Out’, we need data, we deliver data and make decisions based on data. Empirical over gut feel.