As technology continues to evolve, 2025 is set to bring significant changes in how businesses operate, communicate, and innovate. From the growing adoption of WhatsApp in North America to the return of on-premise infrastructure, these trends reflect the dynamic nature of the global market. This blog explores ten pivotal tech trends shaping the future, from cybersecurity advancements to the adoption of API-first architectures. Understanding these trends can help businesses stay competitive, adopt the right tools, and leverage emerging opportunities.
Key Takeaways
- WhatsApp’s Expansion: Businesses in North America will adopt WhatsApp for communication and engagement.
- SaaS Growth Slows: AI and integrated platforms will challenge SaaS dominance.
- On-Premise Returns: Edge computing and zero trust architecture will drive the shift back to on-premise systems.
- Affordable Cybersecurity: Cybersecurity will become cheaper and easier for all businesses to implement.
- API-First Strategies: API-first architecture will enable better integration and digital transformation.
1. WhatsApp in North America
WhatsApp is a vital business app throughout much of the world, especially the Middle East, South Asia, and Western Europe, but is not yet popular in Canada and the USA, despite being owned by Meta.
Expect that to change in 2025, when its simplicity, robustness, security, and mobile-first approach will see it being used for customer engagement, sales, marketing, and internal communications.
WhatsApp is cost effective, easy to integrate with other systems, and has 2 billion global users. It’s only a matter of time before businesses here jump on board. This is a trend that is already happening.
2. SaaS will stop growing
The explosive growth of SaaS (software as a service) will slow and may even start to decline in 2025.
AI is starting to replace the need for some SaaS applications, and the popularity of integrated, all-in-one platforms will edge out some of the niche applications and discourage new entrants. On-premise solutions are slowly making a comeback. Constant security problems with SaaS providers, combined with high cost, are causing many companies to re-think their subscriptions, which are often easily cancelled.
3. The Return of On-Premise Infrastructure
After years of pushing cloud-everything, on-premise infrastructure will be a corporate trend in 2025. It won’t be the old “hub and spoke” model based on big expensive datacenters, but more edge computing, enabled by a growth in zero trust architecture. On premise allows companies to control their own security and own their data, plus can lower cost and improve performance as workers return to the office.
The new generation of on-premise architecture is cloud-enabled for ease of remote management, and AI will play a role in reducing administrative costs.
Lower costs, easier regulatory compliance, and better performance will make this a trend to watch for 2025.
4. Cybersecurity for Everyone
Cybersecurity solutions will become more commoditized in 2025. Once the domain of obscure startups, administered by specialists and expensive to implement, cybersecurity solutions will get cheaper to buy, easier to manage, and more accessible to everyone in 2025.
2025 will be the year that every company, big or small, will be able to find affordable cybersecurity solutions they can actually understand and implement without having to hire internal specialists or replace all their network infrastructure.
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5. Managed Service Providers
The internal IT helpdesk isn’t dead, but the trend for 2025 is outsourcing IT support. With the growth in cloud infrastructure, ease of communications, standardization of skills and tools, and a workforce fully adapted to remote work thanks to the pandemic, it makes no sense for companies to keep large internal IT helpdesks.
Outsourcing some or all internal IT support to Managed Service Providers (MSPs) has been a growing trend for years and will continue to accelerate in 2025. Using an MSP works for any size business to reduce costs, access specialized skills, and improve IT quality and support.
Read more about our Managed Cybersecurity Services
6. Smart Vision Systems
AI powered vision systems are taking advantage of the ubiquity, low cost, and quality of camera systems to open up a myriad of new applications. For example, AI powered vision systems can personalize customer experiences in retail, identify safety hazards in factories, detect threats in public spaces, and manage inventory with precision in warehouses. The possibilities are endless, and 2025 will just be the start.
7. Omni-Channel Communication Platforms
Businesses will use 2025 to break out of their communication silos to embrace omni-channel communication, which integrates text, video, voice, email, and multimedia to provide customers and internal employees with the sort of rich, easy, frictionless communication platform they expect. Not only will this improve engagement and satisfaction, it will reduce costs as omni-channel communications generally are much quicker and easier.
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8. Policy-driven AI Adoption
Businesses didn’t adopt AI: it just kind of escaped into the workforce. There have been winners and losers, but rarely has it been intentional.
In 2025, businesses will be taking a structured, policy-driven approach to AI. Best practices will be adopted, new use cases developed, security holes plugged, and training provided. It’s a brave new world with AI here to stay, and 2025 will be the year when it moves from being a novelty (or cheat code) for most businesses towards being a critical business tool.
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9. AI-Powered Business Intelligence
Business intelligence will eventually be revolutionized by AI, with real-time data analysis, predictive analytics, automated reporting, personalized insights, and enhanced data visualization all becoming accessible to everyone, cheaper and easier than ever before.
This won’t arrive for everyone in 2025, but it has already started and will be a trend to watch.
10. API-First Architecture
Up until recently, API architecture has been an afterthought, clumsily tacked on to popular applications, poorly documented, and limited in functionality.
In 2025, API-First Architecture will gain momentum on its way to becoming critical to digital transformation strategies. It allows accelerated development, true flexibility, enhanced data sharing, and cost efficiencies. Vendors, partners, and third-party service providers can be seamlessly integrated, and new technologies can be easily adopted. It also ensures that mobile and web applications can share backend services efficiently, and enhances microservice delivery. Having access to skilled API developers will be key in 2025.
Conclusion
2025 will be a transformative year for businesses as they adapt to new technologies and shifting trends. From the rise of AI-powered tools to the resurgence of on-premise infrastructure, companies that embrace these changes strategically will thrive in a competitive landscape. By understanding and implementing these trends, businesses can enhance their operations, improve customer engagement, and build a foundation for sustained success in the years ahead.
Frequently Asked Questions
Why is WhatsApp becoming important for businesses in North America?
WhatsApp’s simplicity, security, and global popularity make it an ideal tool for customer engagement, sales, marketing, and internal communications.
What is causing the slowdown in SaaS growth?
The rise of AI, integrated platforms, and security concerns are reducing the demand for niche SaaS applications, while on-premise solutions are regaining traction.
How does on-premise infrastructure differ now compared to the past?
Modern on-premise systems leverage edge computing and zero trust architecture, offering enhanced security, cost-efficiency, and cloud-enabled remote management.
What makes cybersecurity more accessible in 2025?
Cybersecurity solutions are becoming cheaper, user-friendly, and easier to implement, eliminating the need for specialized personnel or extensive infrastructure upgrades.
What is API-first architecture, and why is it significant?
API-first architecture prioritizes robust, well-documented APIs, enabling seamless integration, accelerated development, and efficient digital transformation strategies.
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